Every once in a while I torture myself by scanning some of the hundreds of internet wrestling hate sites out there. I’ve railed against the children and/or money hungry filth that run those websites in this column in the past, so I don’t want to rehash old material. But while I was reviewing some of those sites the other day, I was struck by a realization that compelled me to write this article.
What struck me was the fact that the idiots who run these websites clearly do not understand basic marketing. And by not understanding basic marketing, these hateful dummies not only compound their irrelevance (and, unfortunately, the irrelevance of the internet wrestling scene), but they fail to understand why certain promotions do certain things.
In the recent past, we’ve talked about (and I’ve even somewhat proven) that most of the “writers” on the internet wrestling hate sites don’t have any training as journalists. Their “news stories” are packed with conjecture and assumptions which are based upon their own ignorant point of view (more on this from Eric Bischoff here). But what made me shake my head while I was browsing around the other day was how these same not-really-reporters often write opinion columns on their websites that trash iMPACT Wrestling. And they use their own false and lie-based stories to support their opinion arguments!
So all of that being said – I would like to explain to the internet wrestling world why Garett Bischoff is being featured so heavily on iMPACT Wrestling television right now. At the same time, I would like to explain how I came to know this information.
The reason why Garett Bischoff is featured on iMPACT Wrestling right now is because the people have a huge, burning interest in this guy. No, he’s not being featured because his father is Eric Bischoff (much to the chagrin of the vast majority of internet haters). And no, he’s not being featured because someone wants to rewrite the Ric Flair vs. David Flair storyline (this is probably one of the most outlandish assumptions that I read on the hate sites the other day). None of that makes any sense and none of it is based in reality.
What is based in reality – and what gives me the confidence to write this article – is what I know from owning and managing TNAStars.com. Namely, I know that since Bound for Glory ended, the term “Garett Bischoff ” has been the number one most queried search term for people coming to TNAStars.com. In other words, there are a TON of people out there looking to find out more information on Garett Bischoff ! And I know this because as the owner of this site I have access to our backend data including which terms people search for that ultimately lead them to TNAStars.com and which pages on the site are the most viewed.
Let me repeat – since Bound for Glory ended, the search term “Garett Bischoff” has been the number one term bringing people to TNAStars.com from random internet searches. Further, Garett Bischoff’s profile page has been the number one most viewed page on this website since Bound for Glory ended. The huge interest in Garett Bischoff even prompted me to get some screen captures of him and post them on his profile page.
Let me put this in some more perspective. When Crimson debuted in iMPACT Wrestling, he was the number one search term for about a week or two. When Jesse Sorensen debuted in the promotion – he was the number one search term for a week or two and continues to be one of the top search terms for the website (especially after last night’s episode of iMPACT Wrestling). Velvet Sky is typically the number one searched Knockout for people landing at TNAStars.com, though Angelina Love is always a close second. However, Garett Bischoff has managed to maintain the position as the number one searched term to bring people to TNAStars.com for about a month.
The point of this column is not to reject the moronic opinions that I saw on the hate sites; the opinions that took a weird pride in bashing Garett Bischoff’s presence on iMPACT Wrestling. The morons who write those ridiculous articles do a good enough job of making themselves irrelevant without me using facts to prove that they are also ignorant. Instead, the point of this article is to help you – the much better informed readers of TNAStars.com – understand why iMPACT Wrestling is rightfully promoting Garett Bischoff (and Velvet Sky and Jesse Sorensen and Robbie E. and all of the other “hot,” highly searched talents right now).
It’s basic marketing – you put the talents on television who are generating the most buzz among the fans. In other words, you strive to give the people what they want.
And that’s your marketing lesson for today, class. 🙂
joe1897 [at] gmail [dot] com